Although the Justin´s Believe Movie was labeled a "flop", an industry source insisted to Mail Online:
It was really a successful launch, virtually no advertising budget.
The idea that it was ‘disastrous’ shows that people just do not understand the realities of this release to Believe … The plan was originally to be displayed only in 500 cinemas, but due to demand, they doubled it in 1000 cinema.
As reported by the Wall Street Journal on Saturday, Scott Manson, the chief executive Scooter Braun Projects , the entertainment company behind many ventures Bieber, said the strategy behind Believe was similar to the latest album from Beyonce, who she released without anticipating any information or marketing. Manson said that devoted followers of Justin make a marketing campaign of high costs, be unnecessary. Manson said:
We realized that due to this solid fan base, where these young people are so loyal and so supportive, it was wonderful for us to get to make a movie that we were really proud and market it directly to them, without the overhead of traditional studio and marketing budgets. And we feel we have achieved that.
We’re big fans of what Beyonce did. That’s almost a cinematic version of how she [Beyonce] did it. I hope we both can end up in a great position with our fan bases and also in terms of economy, once the dust settles.
I mean, if that was the case then the Believe Movie was not at all a flop. It was meant for Beliebers and Fans so it was only going to be shown in a couple of cinemas but then it spread quick and Beliebers across the world wanted to watch it. SO looking at it from that point of view, it was not a flop.
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